Media Markt Spain celebrated its 15th anniversary but a few months ago, and today they’re surprising us with a complete change in their corporate identity.

During the audiovisual post-production of the advertising campaign, carried out by Polar Star Films, it became clear that Media Markt has decided to distance itself from black, and is now focussing on white and red, which has until now been indisputably associated to the brand. For the new image the style is less brash and more elegant, but has not lost the dynamic 3D images and the flow of products that define this brand.

For their TV commercials, one of the main changes is the disappearance of the beloved stuffed foam puppets that caused occasional controversy. Instead, Media Markt has opted for the journalist and actor Arturo Valls, known for his appearance in films such as Torrente 2 or on the television program Caiga Quien Caiga.

Media Markt is a multichannel company, giving them both online and high-street presence. Therefore this change in corporate identity will be applied to all communication networks and facilities and reflects the desire to unify the brand’s characteristic style in Europe. There are however many things that the brand is retaining, for example the slogan “Yo noy soy tonto” (I’m no fool) a slogan that defines them unquestionably and which everyone relates to.