Along with turkey, trimmings and hangovers, Christmas also brings with it a marked increase in advertising campaigns.

You would be right in saying that with Christmas comes advertising. Agencies all over the world put their minds to drumming up catchy and innovative ideas for the big brands in their quest to outshine the rest in what becomes a constellation of prime time commercials.

What do most Christmas advertising campaigns have in common? The vast majority go for the emotional touch, using universal narratives to which we can all identify and psychology that pulls at our heartstrings. Confectioners El Almendro and la Confiteria Delaviuda don’t want to miss out on the festive season either, with both campaigns showing commercials produced by Polar Star Films. Their slogans “Come home for Christmas” and “Making Christmas sweeter since 1927” both appealing to a sense of tradition and family.

In Spain it sure doesn’t feel like Christmas has started until the big players, like the Lottery and Freixenet, have launched their campaigns, some of which become legendary, and which everybody is waiting for. Watch your screens and delight. We wish you a Merry Christmas!!