GAES today launches its new campaign “Una vida para sentirla” (web link ” Una vida para sentirla”), a 360-degree advertisement campaign that marks a turning point in the brand communication.
With a radical conceptual change, GAES approaches the experiences of people with hearing problems to show the personal benefit they get thanks to hearing aids and the staff that conforms GAES.
The advertising campaign has been conducted by the advertising agency RDC Comunicació and the production company Polar Star Films. The commercials for television and digital channels count with director Iago Blasi, who from the very beginning has shown great skill in adapting himself to this new situation of not having professional actors but real people testimonials. We are also very pleased to work closely with RDC who has made a great work with Polar Star Films and has relied on our criteria.
“Una vida para sentirla” continues with the participation of famous actor Imanol Arias, which until now has been the face and spokesperson for the brand. In this case, however, he becomes “Ambassador of sound” approaching with kindness and simplicity the real characters of the campaign: Vicente and Mercedes, composer and teacher, respectively.
To find the stars for the campaign, we cooperated with hearing aid specialist from all around Spain, who maked the firsts castings among the clients and have been involved with enthusiasm and professionalism from the very beginning. The spots were filmed during May in Yecla and Gandia (south-west Spain), and Blasi decided to give them a documentary treatment but taking care of the shoots and the photography. Precisely for these reasons, and because it required a large response and flexibility, Polar Star Films decided to get involved, and to contribute with its experience in documentaries.
We therefore invite you to watch the ads in the campaign” Una vida para sentirla” and visit the campaign website, where you can find out more about the stories of the characters, see the extended version of the spots, the making of, talks with Imanol (vídeo de xerrades a la web “Una vida para sentirla”), and if you are a hearing aid user you can share your story and who knows, maybe be the main characters of the next spots!