Media Markt surprises us with a complete change of direction in its new advertising campaign! Once again, the agency DDB Barcelona has been responsible for designing this radical new campaign for the electrical goods store.

Media Markt has chosen, as they did with Arturo Valls last year, to promote the campaign with a celebrity. But this time they blow you away with a totally different look and perception, much more focused on feelings.

The chosen celebrity is Tommy Franklin, winner of Australia’s Got Talent. Famous for his dancing, hugs and good vibes, he looks set to become a household name in Spain as well his native Australia. The advertising campaign for television, Internet, billboards and newspapers, that includes scenes shot at film locations all over Barcelona, ​​is launched under the slogan “Ser feliz cuesta muy poco” (Being happy costs very little).

Polar Star Films was responsible for the chroma-key studio shoot whilst production company Mirinda Films covered the narrative scenes. Following this new look, the post-production team at Polar Star Films will be working over the coming months producing adverts, digital posters and internet banners for the new campaign. We have no doubt that they will surprise you and, if not, at least you’ll feel like dancing!