The team at Polar Star Films production company proudly presents its new logo and completely renovated corporate identity. We’ve been itching to show it off!

The new logo is inspired by the circular movement that the stars make around the Pole Star. Just check any time-lapse recording or long exposure photograph abundant on the Internet and you will see that over time all the other stars appear to rotate around the Pole Star (North Star) whilst it remains static at the centre. We also think it looks a lot like the iris of a camera lens, bringing a nice film reference to the new audiovisual branding. The team behind the new corporate identity is Moontain creative agency, with Marc Vila and Joan Ferrer, two creatives with long track records, at the helm.

We love that they maintained the corporate colours that have become part of Polar Star Film’s story, making for easy and minimalist branding and design. Yellow, grey, white and black: colours easy to combine, sober, elegant but also not to be missed. Yellow dominates the web and social media, and Gotham Rounded is the chosen font, considered extremely “elegant” by the well-known tech and design blog InfinityLab.

We have high standards of quality for our film and advertising productions and it’s only right that that be reflected in the production company‘s corporate identity. None of this changes the philosophy or functioning of the company, we continue to be devoted fans of good documentary, film production, creative advertising and new communication technology. We continue to work and strive for the best for our clients and look forward to working with new ones too! We’d like to know what you think of the change, its a response to what’s out there and we believe it’s going to last. What do you think of the new look? Do you like it?