The Click Trap
The Click Trap is a Polar Star Films production in coproduction with Yuzu Productions.
Synopsis
The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future.
The Click Trap is a production by Polar Star Films and Yuzu Productions, in coproduction with ARTE France, RTVE and with the collaboration of RTS, RTBF, DPG Media, TeléQuébec, YLE and Al Asharq, with support of MEDIA Creative Europe, CNC, ICEC and Procirep. International Sales by Java Films.
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Festivals
Hot Docs 2024 – “Made in Spain” program
DocsBarcelona 2024 – Cat&Doc Competitive Section
Doc Edge 2024 – Asian Pacific Premiere
Raindance 2024